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Paths to a Better Yes

New replies every week for designers who get overruled by clients, PMs and execs.

Every week.

A sample issue.

When the AI images show up in round three

“Love it so far. I made some AI images last night. Can we make it more like these?”

Scene made up, though your Slack history may disagree.

Here’s what to send back:

New references after round two count as a direction change. I'm happy to explore it: that's [X hours / $X], or we can finish the current direction first and look at this one after. Which do you prefer?

Get the next one.